Click Tracking
Click Tracking
Click Tracking lets you measure how recipients engage with your email signatures. Once enabled, Dynasend records clicks on the links in your signatures and banners, and optionally impressions (how often your signatures are viewed), and presents the results in an analytics dashboard in the Manager's Dashboard.
1. What does Click Tracking measure?
Click Tracking captures two kinds of engagement:
- Clicks — every time a recipient clicks a web link in a signature or banner (including banner images, social media icons, and links in your signature content).
- Impressions — how often your signatures are viewed by recipients (measured when the signature's images are loaded).
Automated traffic from email security scanners and link-checking bots is identified and separated out, so the numbers you see reflect genuine human engagement. Only web links (http / https) are tracked — mailto: and telephone links are not.
2. How do I enable Click Tracking?
Click Tracking is controlled from your account settings in the Manager's Dashboard. There are two independent toggles:
- Click tracking — records clicks on signature and banner links.
- Impression tracking — records signature views.
You can enable either or both. Changes roll out to your published signatures automatically — there is nothing to re-publish and nothing for your users to do.
Account settings screen showing the Click Tracking and Impression Tracking toggles.
3. Which deployments support Click Tracking?
Click Tracking is currently supported on:
- Outlook add-in deployments
- Mail Flow (gateway) deployments
Google Workspace / Gmail deployments are not supported yet.
4. How do I view my analytics?
Open the Click Tracking dashboard from the Manager's Dashboard. At the top you'll find summary cards giving you an at-a-glance view of total clicks, impressions, and engagement over your selected date range, with filters for program, signature, and banner.
Click Tracking dashboard summary cards with the date-range and program filters visible.
5. How does the activity timeline work?
The timeline chart shows your click and impression activity day by day, so you can spot trends and see the impact of a new banner or campaign.
Activity timeline chart showing daily clicks and impressions.
6. What does the geography map show?
The map shows where in the world your clicks are coming from. Locations are approximate — they are based on the network the recipient is connecting from, so treat them as a regional guide rather than a precise address.
Geography map with click activity by country.
7. How do I see which links are performing best?
The links table lists every tracked link across your signatures and banners, with its click counts. The table distinguishes total clicks from human-probable clicks: email security tools routinely open links to scan them for threats, and those automated clicks are filtered into the total column so they don't inflate your real engagement numbers. The human-probable column is the one that reflects genuine recipient interest.
Click any row to drill down into a link's detail page, which shows the individual signatures using that link and a daily click timeline for it.
Links table showing total vs. human-probable clicks, and the link detail drill-down page.
8. Why do the links in my signature look different?
When Click Tracking is enabled, the web links in your signatures are routed through a Dynasend measurement address — trk-us.dsend.co or trk-eu.dsend.co, depending on your account's region. When a recipient clicks a link they are taken straight to the original destination; the measurement address simply records the click along the way. Hovering over a link in a received email will show the measurement address rather than the destination URL.
9. What data is collected about email recipients?
Click Tracking is designed for aggregate analytics, not individual profiling:
- No personal profiles of your email recipients are built or stored.
- Automated scanner and bot traffic is identified and filtered out of your engagement numbers.
- Geographic data is approximate, based on network location — it is a regional indication, not a precise location.