How to Benefit from an Email Signature Program
· 29 min read
The enterprise-wide deployment of a well-branded email signature is an essential component of an overall branding strategy. The reach is wide and is directed primarily to what is likely your most important audience - those with whom you have established relationships. Unfortunately, in many organizations, email signatures are still treated more as an afterthought than as the powerful tool they can, and should, be.
Based on 18 years of experience, the following action steps are required to create, deploy, and maintain a great professional email signature program.
- Problem Recognition
- Valuing an Email Signature Investment
- Selecting an Email Signature Vendor
- Designing the Email Signature
- Populating the Email Signatures
- Deploying the Email Signatures
- Keeping Your Email Signature Program Current
- Leveraging Your Email Signature Program
In this article I will address each of these eight steps, providing a level of detail that should assist you in confidently moving through the process from start to finish.